Role : Dir. Of Content / Editor
Worked with digital agency Reflex Group and Ferrari to create branded content themed around the 70th anniversary of the legendary brand for their NY stop. The concept was simple enough, they had to turn the city red, red with passion, red with emotion, red with roaring cars. And participants were offered to do a treasure hunt to all the different Ferrari's and collaborating brands stores' locations ( such as Hublot ) to collect and win prizes.We put together a small crew for a quick turnaround, edit and color included.
We were focused first on raising awareness to the event by putting together the first teaser that had to evoke a powerful sense of Ferrari taking over the busiest city in the world.
*App Teasing Video*
Then, in a similar fashion, a video about the downloadable app. The app was guiding the people that took place in the digital hunt to all the locations available.
And finally, a recap of the overall experience. A massive event all over Manhattan with legendary cars displayed, lots of fans flashing their cellphones and private events held at the legendary Rockefeller Rainbow Room.
Find out more about the digital experience here
They Talked about it :
via Motor1: Ferrari 70th Anniversary
via In Auto News: Ferrari is 70, but still throwing parties for itself in New York