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Japan Tourism - Strategy And Branded Content

 

Role : Director Of Content / Assistant to the Creative Director

 

*Go Tohoku*

At Piranha NYC, we launched an internationally driven campaign to raise awareness for Japan’s northern region of "Tohoku", aimed at the American market.

When most of the tourist flow go south to visit the "traditional Japan" and crowded cities, we sent 4 americans up north to experience in an organic and authentic way the jewels of this outdoorsy region. After establishing a strategy combining micro influencers and high value production for the tourism industry, we also produced in house the integrity of the campaign.

 

We were there to capture the experience in a cinematically and artful documentary about their adventure. 4 episodes where released, and many social assets in shorter versions. Link to the full story :

http://us.jnto.go.jp/go_tohoku

The awareness driven campaign was mostly distributed on Facebook and generated 3.5+million views and 10 M + impressions.

We also collaborated with travel venture Lonely Planet, with an featured article, publications on their website of the campaign as well as a print in their summer publication.

 

*Videos*

We created a web series in a four episodes cinematic docu-series. Full Social Link click here

*Social Assets*

We also created a social media strategy and micro influencer activations to help promote the mini series across the web, as well as a website design serving as landing page, mobile versions, and multiple social assets ( cutdowns, photography, social posts ) as seen below :

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*Press*

They Talk About it : 

Travel Pulse