St Giles Solo Traveler - SHOWER
St Giles Solo Traveler - FISHHEAD CURRY
St Giles Hotels - COUCH SURFER
St Giles Solo Traveler social Campaign
As a backing campaign to the paid main 3 videos, we created a series of personas that would give away their tips to what to pack depending on their style of travel. That leaded to a social strategy, creations of multiple assets such as : 5 videos, 10 GIFs, 25 Pictures, 5 interactive instagram stories.
GO SOLO_ EXPLORER
GO SOLO_ FOODIE
GO SOLO_ SURF
GO SOLO_ BUSINESS
St Giles 360 shows how the centrality of St Giles hotels effortlessly connects guests to the city. By embracing emerging VR technology and placing the power of a 360° camera in the hands of guests and social influencers, the campaign highlights the same immersive feeling of a stay at a St Giles property: central, inspiring and engaging.
via Digital Trends: St Giles Hotels Put VR Content Creation in Guests
2016 - #StGiles360 Be Central in 360° | #StGiles360 | St Giles Hotels
Visit Penang in VR with Sugianto Candra | #StGiles360
We gave the power to the customers of the hotel brand, they were allowed to shoot as they want their vision of their trip.
Visit London in 360˚with Mila G | #StGiles360
We also had the pleasure to work with wonderful influencers along the way, that were also guest of St Giles for this #stgiles360 campaign
And here please find the BTS video of the campaign. Even had the chance to surf in Sydney as part of the campaign.
Creation Of Social Assets
Be Central, Be Sydney | St Giles Hotels
Be Central, Be Manila | St Giles Hotels
New York City - The MUST List | Be Central, St Giles Hotels
How to Enjoy London! Be Central | St Giles Hotels
Be Central, Be Penang | St Giles Hotels
Things to Do in Kuala Lumpur | Be Central, St Giles Hotels
Taste of Tennis Master Class with Garbiñe Muguruza | St Giles Hotels
We shot this video Ronin and a7s on a very very very quick turn around as St Giles was creating these "Taste Of Tennis" classroom in association with professional Tennis Player Garbiñe Muguruza.