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St Giles Hotels - Strategy & Branded Content

St Giles Hotels  is an international yet small luxury hotel brand. I have worked on multiple campaigns for them and always as a creative, but also in the production side.

2017 - #GoSoloGoStGiles

Go Solo Go St Giles starts from a will from our client to attract more of the Solo Travel market, as the hotels are located in key cities around the world and are often in the heart of these, perfect for traveling solos. The campaign is just airing now so here are the three main videos. I worked on establishing the strategy for the whole campaign and as assitant creative director. Social campaign to follow up. 

Associated campaign website

 

St Giles Solo Traveler - SHOWER

St Giles Solo Traveler - FISHHEAD CURRY

St Giles Hotels - COUCH SURFER

St Giles Solo Traveler social Campaign 

As a backing campaign to the paid main 3 videos, we created a series of personas that would give away their tips to what to pack depending on their style of travel. That leaded to a social strategy, creations of multiple assets such as : 5 videos, 10 GIFs, 25 Pictures, 5 interactive instagram stories.

GO SOLO_ EXPLORER

GO SOLO_ FOODIE

GO SOLO_ SURF

GO SOLO_ BUSINESS

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GOSOLO_presentation_tohoku_first copie.jpg
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 #StGiles360  St Giles 360 shows how the centrality of St Giles hotels effortlessly connects guests to the city. By embracing emerging VR technology and placing the power of a 360° camera in the hands of guests and social influencers, the campaign highlights the same immersive feeling of a stay at a St Giles property: central, inspiring and engaging.   via AdWeek :  This Hotel Is Giving Travelers 360-Degree Cameras to Shoot Its VR Campaign    via Digital Trends :  St Giles Hotels Put VR Content Creation in Guests

#StGiles360

St Giles 360 shows how the centrality of St Giles hotels effortlessly connects guests to the city. By embracing emerging VR technology and placing the power of a 360° camera in the hands of guests and social influencers, the campaign highlights the same immersive feeling of a stay at a St Giles property: central, inspiring and engaging.

via AdWeekThis Hotel Is Giving Travelers 360-Degree Cameras to Shoot Its VR Campaign

via Digital TrendsSt Giles Hotels Put VR Content Creation in Guests

2016 - #StGiles360 Be Central in 360° | #StGiles360 | St Giles Hotels

 

 

Visit Penang in VR with Sugianto Candra | #StGiles360

We gave the power to the customers of the hotel brand, they were allowed to shoot as they want their vision of their trip.

Visit London in 360˚with Mila G | #StGiles360

We also had the pleasure to work with wonderful influencers along the way, that were also guest of St Giles for this #stgiles360 campaign

#SG360 BTS

And here please find the BTS video of the campaign. Even had the chance to surf in Sydney as part of the campaign.

Creation Of Social Assets 

Creation Of Social Assets 

Be Central, Be Sydney | St Giles Hotels

Be Central, Be Manila | St Giles Hotels

New York City - The MUST List | Be Central, St Giles Hotels

How to Enjoy London! Be Central | St Giles Hotels

Be Central, Be Penang | St Giles Hotels

Things to Do in Kuala Lumpur | Be Central, St Giles Hotels

Taste of Tennis Master Class with Garbiñe Muguruza | St Giles Hotels

We shot this video Ronin and a7s on a very very very quick turn around as St Giles was creating these "Taste Of Tennis" classroom in association with professional Tennis Player Garbiñe Muguruza.