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YSL - Digital Content

 

Role : Director of Content / Creative Director

 

YSL - SELF #02 - MIAMI

*Overview*

YSL required Piranha’s creative and logistic abilities for a content grab around their latest brand initiative : #SELF. A series of curated artists work that captures the Saint Laurent personality. Their second edition featured photography by Vanessa Beecroft and a 7000 square feet print of the picture exposed in Miami. Piranha went in a created a mood video, that served as teaser for the expo, and captured and created all the assets necessary for YSL social media.

I acted as Dir Of Content for the logistical aspects and as creative director for every visuals that were produced during this week long content grab in Miami

*Mood Video*

*Story Social*

*Photography*

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*In Context*

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YSL - BRANDING CONTENT WIDE - NYC-LA-MIAMI

*Photography*

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YSL - MEN SS 19 NYC SHOW

*Overview*

We produced fast and direct content for YSL for their men spring summer 2019 collection show and branding they had in NY.

*Video*

On June 6th, YSL held a live show at night with a beautiful view of the skyline in the background and showcased their new collections, they bought ad space in the legendary Times Square billboard corner in front of the world famous US armed forces Recruiting center.

We had a crew of three cameras to capture in video, once again, their brand in context in the city, capturing people reacting as well as implementing the grand aspect of having a show live in times square.

*Photography*

We were tasked to capture contextual and artistic photography of Saint Laurent's Branding within the iconic city of New York.

*Hyperlapses*

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On top of photography, we captured Hyperlapses to give more life and context to the billboards.

Compilation of Screenshots on @YSL Instagram